Everything you need to know before visiting NB’s most famous mystery spot
If you’ve never heard of Magnetic Hill in Moncton, you’re in for a ride – literally. This quirky roadside attraction has been confusing drivers for decades, and it’s still one of the weirdest (and most fun) stops in New Brunswick.
Here’s the deal: you drive to the bottom of the hill, shift your car into neutral, take your foot off the brake… and then your car starts rolling uphill. What?! HOW?!
Spoiler alert: it’s not actually magic (or magnets). But the illusion is so convincing you’ll want to try it twice.
So, What Is Magnetic Hill?
Despite the name, there are no actual magnetic forces at play. What you’re experiencing is a naturally occurring optical illusion. The surrounding landscape creates a visual trick that makes a slight downhill slope appear to be uphill.
Your brain is basically getting punked by your eyeballs. And you know what? It’s still awesome.
Why Is It So Famous?
Magnetic Hill has been a top tourist spot in Moncton since the 1930s. It’s one of Canada’s most iconic roadside attractions, drawing people from all over the world who want to experience the illusion for themselves.
It even made it onto a Canadian stamp, has a whole theme park next to it, and was once the site of massive outdoor concerts (The Rolling Stones played here!).
What to Expect When You Visit
🛻 The Drive:
You’ll pull up to a clearly marked “start” line. Pop your car in neutral, and within seconds, you’ll feel it slowly start to roll backward up the hill. It’s just long enough to feel spooky, then cool, then hilarious.
📸 Photo Op:
There’s a giant Magnetic Hill sign perfect for snapping a “been there, done that” shot.
🎟️ Attractions Nearby:
- Magic Mountain Water Park (slides, lazy river, wave pool)
- Magnetic Hill Zoo (NB’s largest zoo!)
- Magnetic Hill Winery (Yes, wine. Yes, you earned it.)
It’s the perfect little half-day adventure – especially with kids, visitors from away, or if you just want to be a tourist in your own province.
When to Go
Magnetic Hill operates seasonally, typically from May through October, depending on weather. Summer is the best time to visit if you want to pair it with other attractions and events happening in the Moncton area.
🎟️ Entry is under $10 per vehicle, and you can drive the hill multiple times. (Trust us, you’ll want to.)
Where It’s Located
📍 Magnetic Hill Road, Moncton, New Brunswick
Just off the Trans-Canada Highway and super easy to find using Google Maps. Search “Magnetic Hill Moncton” and follow the signs once you’re close.
Final Thoughts
Whether you’re a local who’s never gone (it happens!) or visiting New Brunswick for the first time, Magnetic Hill is a must-see just for the novelty factor alone. It’s simple, strange, and just the right amount of silly – which is exactly why people keep coming back.
📌 Save this post for your next NB road trip and tag us on IG @whatsgoodatlantic if you give Magnetic Hill a try!
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